10 WAYS TO GENERATE LEADS USING SOCIAL MEDIA

JUST FOUND THIS

531SHARES
social-media-leads

Have you ever considered using social media as a way of getting more leads? If you’re already using social media for your business, either to get more engagement, more traffic to your website or to raise awareness of your brand, why not also make an extra effort to also get more leads out of it?

An infographic by Wishpond (at end of post) shows us just how useful social media can be when it comes to generating leads: for example, 77% of “B2C marketers say they have acquired a customer through Facebook”, “34% of marketers have generated leads using Twitter and 20% have closed deals” and “LinkedIn is 277% more effective at generating leads than Facebook and Twitter”, with 77% of B2B marketers saying that they have acquired a customer through LinkedIn.

Social media also leads to more “indirect” leads, as it helps you get more traffic that you can try to convert once they get to your website, and studies have shown that most buyers (77%) are “more likely to buy from a company whose CEO uses social media.”

Generating leads using social media doesn’t happen instantly, like all other social media results. It takes a bit of effort, and the bigger and better your social media profiles are, the better the chances that you will generate more leads.

1. Use social media to share valuable and useful content.

If you have a blog you can share your content on social media – the more valuable and useful this content is for your audience, the better your chances at getting more leads. It’s also important to share other people’s content, and not just yours, but make sure it is content that your audience will truly value and appreciate. By sharing your own useful articles and resources, you will establish yourself as a knowledgeable person, and ultimately one that people will want to hire for their insight. When writing articles, try to think of the type of content that your target audience will truly value and want to read more about.

2. Always be nice on social media and engage with your audience.

By constantly engaging with your audience and always being polite and nice (even when they don’t really deserve it!) you will create a great first impression to all potential leads. But, perhaps even more importantly, this way you will start building long-lasting relationships with your fans and followers that can later lead to more leads and conversions.

3. Add links to your website/s on your social media accounts.

This is a very important aspect if you want more social media leads. Simply write your website address in your profile descriptions or in the designated spaces so that interested people can easily access your website and lead to more conversions.

4. Don’t just wait for the leads to come to you – look for them yourself.

Occasionally, people will use social media to look for a specific business they need. This is especially the case with B2B, where a particular business requires some services and asks around on social media to find the best candidate for the job. Try to check related groups and communities regularly and make keyword searches to find anyone that could be interested in your services, and approach them.

5. Calls to action.

Don’t be afraid to sometimes be a little salesy on social media. Among your regular updates and engagement with other social media users, you can sometimes post updates where you advertise your services or products and their benefits, and encourage people to go to your website to see what you offer. Don’t go overboard however so as to not alienate your followers and so that they think that you are only using social media to sell, as this will have the opposite of the desired effect.

6. Advertising on social media.

Advertising on social media can help you find lots of quality leads. On Facebook, you can use the Promoted Posts feature to advertise your most valuable posts and drive more targeted traffic back to your website which can lead to more conversions. You can also use regular advertising, which usually helps raise traffic, and try to target your ads as much as possible. If you have any special offers running, advertise them on social media to reach your target audience. It’s always preferable to try to link back to landing pages in order to increase your conversion rate.

7. Be helpful.

The more influential and respected you become on social media, the more questions and inquiries you will get. Make sure to take the time to respond to these questions, and also let them know that if they need any more help with anything else, they should contact you for your help. By being helpful this way, you increase your chances of getting quality leads in the future – some of the people you’ve helped may come back to you when they need your help and this time even employ your services or buy your product. It will also help you become more influential on social media, and create a better name for yourself, one that people respect and go to whenever they need the help. It’s important to understand that it is not by any means about short-term gratification – it requires a lot of work, time invested, and patience to get the results you want.

8. Add a contact form to your Facebook Page.

This is easy to do and can lead to great results. Simply get one of the contact form apps for Facebook and install to your Page – try Contact Form and install it in seconds:

Untitled7

9. Hold a Google Hangout.Untitled6-1

With Google+’s Hangout feature, you can easily set up a webinar that can help you not only get more traffic, but also more quality leads. For example, you can set up a Hangout where you hold a webinar where you teach the viewers something useful that relates to your business, or even present one of your products or services. Your viewers will feel like they are getting something useful out of the Hangout and there will be more chances that they will go to your website and buy something from you! When you set up your Hangout, make sure to advertise across your social media profiles and consider sending an email to your list to help spread the word and get more viewers.

10. LinkedIn.

LinkedIn can be an amazing source of quality leads if used properly. Start by making sure your profile is complete with all the relevant information about your company, links to your websites, images and work history. Then find people you know and have worked with in the past to get Recommendations from them – this way you will be more influential on LinkedIn and your profile will look much better. Once your profile is all set up, start to engage with other users and build relationships with them before approaching them directly. Then start joining different relevant groups or even consider start one yourself. Make sure you engage with people in groups and try to look for question and enquiries that you can help with. There’s much more that you can do to get leads from LinkedIn, so much so that it requires it’s own article – so make sure to keep checking Socialable for a post on this in the very near future.

Are you using social media to generate leads? Have you been successful so far? And if so, what techniques do you use? Please leave your comments below!

bii-using-social-media-for-lead-generation-infographic

The post 10 ways to generate leads using social media appeared first on Socialable.

17 Mistakes You’re Making on Twitter and How To Fix Them

Just Found this

twitter-mistakes

PETER GUIRGUIS NOVEMBER 15, 2012

Do you want to be a success on Twitter?

There are things that  you’re probably doing right now that are preventing you from getting more followers, causing people to unfollow you, or decreasing the number of clicks that you’re getting on your tweets.1

Or worse yet, people could be so annoyed with you that they’ve blocked you all together on Twitter.

I’ve been on Twitter for a while and I can tell you from experience what works and what doesn’t.

That’s a big part of the reason why I created the free guide to getting hundreds of Twitter followers, the safe and legal way.

In this blog post, I share with you 17 mistakes that you can make on Twitter and how you can fix them.

I’ve made some of the mistakes mentioned in this blog post and other’s I’ve read about on the best social media websites and blogs.

Avoiding these Twitter mistakes has helped me to get the more than 100,000 followers that I currently have (thank You Lord  :-D)

If you need help getting started with using Twitter, check out this blog post.

Mistake 1: You send an auto-DM to everyone that begins following you

The problem:  There’s software or web apps that you can use that will send everyone that begins to follow you a direct message (after you’ve auto-followed them back).

Those who use these apps will setup their Twitter account to send a direct message with a generic message asking their followers to visit their website or to buy their product.

The problem with this is that most people view this as spam.  As a result, the click-through ratio on the links in these DM’s are very low and it prevents people from building a relationship with you.

The solution:  Don’t auto-send a DM to anyone on Twitter.  Build relationships with people first to find out what their needs are.  Then if you think your website or product is going to be helpful, go ahead and share it with others.

The trustworthy person will get a rich reward, but a person who wants quick riches will get into trouble.2

-Proverbs 28:20

Update:  After publishing this post, a few people told me that they experienced some success with sending auto direct messages to their new Twitter followers.

I still think that it would benefit you more in the long run to build a relationship first with others before asking them to do your call to action.

Nevertheless, feel free to experiment and measure your success if you like.

Mistake 2:  You post too much

The problem:  You love Twitter and you’re replying to tons of people and sending out lots of cool tweets that your followers find valuable.

The only problem is that you post too often and your tweets are not spaced out.

When your followers look at their timeline or their lists that you’re a member of, they see a flood of your tweets.

They don’t want to see every single public conversation/reply that you’re having and they’re not seeing enough of your cool tweets with your most valuable content.

I’ve been guilty of this myself and I found that a bunch of people unfollowed me when I reply and send all of my tweets one right after the other.

The Solution: Limit your tweets to no more than 2 per hour.

If you do a lot of public replies on Twitter, try posting one reply followed by one tweet that has valuable content for your followers so that they don’t get bored.

You can also spread out your tweets throughout the day without going to Twitter 5 million times.

All you have to do is use an app that will allow you to schedule your tweets in advanced.  My personal favorite is Hootsuite.

There is a free version and a paid version of Hootsuite.  For me personally, I need some of their premium features so I’ve signed up for their premium account.

Mistake 3:  You post too little

The problem:  Yes, not posting enough on Twitter is a Twitter sin although you might not know it.

If you aren’t posting multiple times a day, then you aren’t interacting with others and you aren’t driving traffic back to your website.

The solution:  You’re probably really busy and you don’t have time to visit Twitter multiple times a day to tweet.  I feel you.

So again, this is where a tool like Hootsuite comes into play.  Visit Hootsuite once a day and schedule multiple tweets for that day (at least 3).

If you know you’re going to be unavailable in advance, then you can schedule for the next day or even week.

Mistake 4:  The things you tweet have nothing to do with your target audience or niche

The problem:  In the guide that I’ll be releasing on how to get thousands of Twitter followers, I tell you in step 5 that in order for you to be a success on Twitter, you need to create a tweeting strategy.

If you’re just tweeting whatever you want whenever you want, people will stop following you and you’ll have a hard time getting new followers.

nowhere

The solution:  Find out what your Twitter goals are.  Is it to drive traffic back to your website?  Connect with professionals in your industry? Sell a product?

Once you’ve done that, decide who your target audience is and create tweets that they’re going to find valuable.

Mistake 5: Your tweets are all about YOU

The problem:  All you ever tweet about is stuff about you, your website, or your products.  The problem with this is that people see it as selfish, self-centered, and boring.

The solution:  Tweet links and videos about other things that your followers are going to find valuable.  Re-tweet other people’s tweets and send other people traffic back to their sites.

The selfish shall be punished but the generous shall be rewarded, especially when it comes to social media. http://platform.twitter.com/widgets/tweet_button.420281f7dd393a35b17552fb11b499a9.en.html#_=1441198089670&count=horizontal&dnt=false&id=twitter-widget-i1441198089648251366&lang=en&original_referer=http%3A%2F%2Fnotashamedofthegospel.com%2Ftwitter%2Ffix-mistakes-on-twitter%2F&size=m&text=The%20selfish%20shall%20be%20punished%20but%20the%20generous%20shall%20be%20rewarded%2C%20especially%20when%20it%20comes%20to%20social%20media&type=share&url=http%3A%2F%2Fnotashamedofthegospel.com%2Ftwitter%2Ffix-mistakes-on-twitter%2F

Mistake 6: You post at the wrong times

The problem:  You send your tweets at times when your followers aren’t online.  As a result, your tweets don’t get clicked on and you don’t get re-tweeted.

The solution:  You need to find out when a majority of your followers are online and schedule your tweets for those times.  Luckily, there are a couple of services that can help.

I’ve used Tweroid and Fruji to help me find out when most of my followers are online.

I recommend trying both because Tweroid will give you detailed information organized by day of the week . On the other hand, Fruji will give you basic time zone information but it will give you other really useful information as well.

Mistake 7: You give bad apps access to your Twitter profile

spam apps

The problem:  Because Twitter is so darn popular, many apps and software that are created today can integrate with your Twitter account.

You have to authorize an app to have access to your Twitter account so that you can tweet from it.

The problem is that not all apps and software are created equally.  Some apps are bad and will post tweets and direct message on your behalf to your followers.

These tweets are considered spam and they can contain links to virus-infested websites.

The solution:  Only authorize reputable apps that want access to your Twitter profile.  How do you find out if an app has a good reputation?

Be familiar with the app’s website and take a look at its user base.  Spammy apps aren’t going to be very popular with people and they tend to have a shady element.

You’re going to need to use your discernment on this one.

If you need to remove an app’s access to your Twitter account, just follow these instructions here.

Mistake 8:  You’re not using any kind of metrics to measure how your tweets are doing

The problem: Yes you’re creating tweets, yes you’re interacting with others on Twitter, but how do you know if you’re tweets are doing well?

How do you know if people are clicking on your links?

You need to be able to measure how your tweets are doing so that you can make necessary adjustments when your tweets aren’t getting clicked on and so that you can keep doing the things that have been working for you.

The solution:  There are a number of free tools that can help you by giving you an inside look at how your tweets are doing.

  1. Hootsuite:  These guys have built-in reporting using their own Ow.ly system that they created.  Their reports are very insightful.
  2. Buffer App:  This is another tool that helps you to schedule your tweets and that gives you analytics that show you how your tweets are doing.
  3. Bit.ly:  This is a url shortening tool that will give you reporting if you use their free service.  You can integrate your Bit.ly account with a majority of third-party Twitter apps.

Mistake 9: Your Twitter handle is too long

The problem:  You have a Twitter handle that looks like this: @JohnSmith123XYZ.  When people want to re-tweet you by adding your Twitter name in their tweet, it causes them to go over their 140 character limit.

Many people get frustrated when they are over their 140 character limit and will just delete the tweet that was going to mention you.

The solution:  You have two choices and I recommend doing both:

  1. Change your Twitter name: you can easily do this by going into the settings and choosing something else with less characters.  Once you’ve done this, tweet out to your followers a few times throughout the week that your Twitter name has changed.
  2. Create Tweets with some padding:  That means that don’t ever create a tweet that takes up all 140 characters.  Give yourself room of at least 12 to 20 characters so that people can easily re-tweet you without them going over the 140 character limit

Mistake 10: You thank everyone & their cousin for following or re-tweeting you

The problem:  Every time you get a new follower, you send them a mention thanking them for the follow.  Every time someone re-tweets you, you thank them for the re-tweet.

The problem with overly doing this is that you fill up other people’s timeline with your thankyou’s and a majority of them don’t find that very valuable.

People will get tired of this very quickly and they can either unfollow you, block you, or just ignore your tweets all together.

thanking everyone on Twitter

The solution:  Thank people for the follows and the re-tweets sparingly.  Also, once you find out when a majority of your followers are online, schedule the thankyou’s in advance to go out during your non-peak times like I shared with you in mistake 6.

Mistake 11: Your tweet’s are timed too close together

The problem:  All of your tweets are sent out in just an hour or two throughout the day.

For example, let’s say that you send out 10 tweets, you send 6 of them at 12 pm during your lunch break and the remaining 4 at 7 pm after you eat dinner.

The problem with this is two-fold:

  1. You followers don’t wants to see a whole bunch of your tweets filling up their timeline at one time.  They’d rather see a variety.  Some people will unfollow you if you continue to do this.
  2. Your tweets don’t get enough exposure if you don’t schedule and space them out in advance to coincide with when your followers are online.

The solution:  Use Tweroid or Fruji to post your most valuable tweets when most of your followers are online.  Space them out as much as possible during that time period.  Also, read the solution to mistake 2.

Mistake 12: Every other word in your tweet is a hashtag

The problem:  If you’re not sure what a hashtag is, you can go to my guide on how to use Twitter where I’ve dedicated a section on hashtags.

The problem when using too many hashtags in your tweets is that they become harder to read.

Also, some people will stuff their tweets with hashtags hoping to get more exposure so they add keywords that aren’t really relevant to the tweet or the link that they’re including.

The solution:  If you want to include hashtags, limit your use to just 1 or 2 per tweet.  Your followers will thank you for it and you’ll get more re-tweets :-).

Mistake 13: Your tweets are filled with mentions (replies) and not enough content

The problem:  You reply to different people’s tweets and send them at the same time (ex. 5 tweets at 5 pm).  Or, you want to reply to someone but you need more than 140 characters so you create 3 or 4 tweets that go out after one another.

The problem with this is that your followers typically find this annoying because again, you’re stuffing their timelines with tweets that they don’t find valuable.

Also if you have a potential new follower who is considering following you and is looking at your tweets to see whether they should follow you or not, they’ll see a whole bunch of replies and many won’t follow you if you do this too often.

The solution:  There are several things you can do:

  1. Schedule your replies in advance using a tool like Hootsuite.
  2. If you have a lot of replies to people, schedule them during non-peak times.
  3. For every reply that you have, follow it up with a Tweet that has valuable content for your followers
  4. Use a service like Twitlonger that will help you to create a tweet without the 140 character limit.

Mistake 14: You tweet people asking them to follow you back

The problem:  You want someone to follow you so you send them a tweet that looks like this:

follow me on Twitter please

This makes you look desperate and it doesn’t put you in the best possible light.  People should follow you because they find your tweets valuable and because you’re a delight in conversation.

You shouldn’t have to tell anyone to follow you.

The solution:  Don’t ask anyone on Twitter to follow you back.  Instead, use my guide to gettingmore Twitter followers.

Mistake 15: You ask people to unfollow you when you don’t like their bio or tweets

The problem:  Someone started following you and you check out their Twitter page.  You don’t like their tweets, or their bio, or you don’t want them to view your tweets so you ask them to stop following you.

The solution:  Please don’t do this.  It’s quite impolite and offensive.

The whole Twitter culture revolves around following and unfollowing others and it’s as simple as that.

If you feel really strongly about that person that just followed you, use the block button to block that person.  I don’t even recommend this but it’s the next best option.

Mistake 16:  You send tweets asking influencers you don’t know to tweet your link

The problem:  You find someone that’s following you that has a large following and you send him or her a tweet asking them to tweet your link to their followers.

The problem with this is that influencers with large followings get tweets like this all the time.  Many of them just ignore these requests because they feel like you are using them for their influence.

The solution:  Build relationships with influencers first.  See first what you can do for them and not what they can do for you.  After that, if God opens up the doors for them to tweet your links, then it’s a win-win situation.

Mistake #17: You never engage your followers

interesting-tweets

The problem:  People like your tweets and so they reply to them.  Only you never reply back and you don’t keep the conversation going even it’s just a polity acknowledgement.

This is a good way to make your followers feel disengaged and like you don’t really care what they have to say.

The solution:  Reply back to other people’s replies when you can.

Once your Twitter following grows, you won’t be able to keep up with everyone that mentions you so you’re going to have to pick and choose.

Nevertheless, replying to some people is better than not replying to anyone at all.  Also, don’t forget to space out and schedule your replies so that your followers don’t just see a bunch of your conversations in their timelines.

Key Takeaway

Be a blessing to everyone that you can on Twitter.

The result will be that people will follow you, people will re-tweet you, and you’ll be blessed 100 times more in return.

Be others minded and do everything that you can to help your followers meet their Twitter goals and they in turn will help you to meet yours.

ABOUT THE AUTHOR

Peter Guirguis

Facebook Twitter Google+

I’m the Technology and Social Media Manager of Calvary Chapel South Bay, a church in Gardena, California. My passion is to see people give their life to Christ both online and offline. I’ve created the free guide to getting thousands of Twitter followers to show ordinary people how to get extraordinary results on Twitter.

14 Great Tools to Create Engaging Infographics and Images for your Social Media Posts

 Just Found This

HOW AND WHY EDUCATORS SHOULD USE TWITTER: cormac reynolds

JUST FOUND THIS

Twitter is possibly the most versatile social media network and since its rise to prominence less than a decade ago, it’s been used for any number of different things.

Using Twitter smartly and well can result in it truly being a fantastic tool for learning and other areas too. This is why it’s being used in the educational sphere by teachers and tutors increasingly. Amazing considering its 140 character limitation. So, let’s evaluate some of the ways educators are using Twitter for learning and the reasons why you should too.

Why Educators Should Use Twitter?

There are numerous reasons that Twitter should be used in and out of the classroom:Child-pic3

  • It allows teachers and students to connect personally
  • Interaction can be outside the classroom
  • It’s easy to differentiate learning for individuals
  • It provides the chance to link to other communities
  • It’s brief, to the point and so works well in an age where attention spans are often short

Some Innovative ways to Use Twitter for Learning

There are numerous ways that educators can use Twitter for learning and getting more from their lessons and here are a few.

Hashtags

The humble hashtag can be put to amazing use in the classroom. Simply create specific hashtags around lessons and all members of the class will be able to find and also add to the message thread. This allows students to participate, interact and broaden the educational discussion.

Of course, you can also help students enhance their own leaning by offering them hashtags to really great resources such as #TED or #Geography – plenty of interesting stuff there too.

Twihaiku and Language Learning

There are also numerous different sorts of language related games and learning on Twitter. Hashtags can be used to exchange micro reviews, create Twitter fiction or to even cite Tweets in academic papers as you can see here. Twihaiku’s are also a common part of the Twitter landscape.

Message Board

Twitter can also be used as a message board quite easily, informing students to different news and information. Whether it’s a reminder for a test or a cancelled class or tutoring session, Twitter can be very useful in this regard. A specified Twitter can be used to capture all the news, views and events in a school or on a course, class or campus – something that can make organisation a lot easier.

Great for Shy Students

The fact that Tweets are short in their length and also don’t involve some of the aspects of traditional communication means children that don’t participate often may do so. Twitter walls are a common visualisation software used at events, however they can be used in the classroom and for tutoring too according to UK 11+tutor James Goldsmith, who use them regularly for different sorts of prep. The web app simply projects a discussion based around a hashtag onto a screen, showing all the different participants in the conversation. These Twitter walls tend to encourage and entice even the quieter students to join in and can really encourage interaction from quieter students – something.

Class Newspaper

There are a number of great apps out there that allow you to curate and create content around specific subjects. Paper.li and Storify can be used to this effect and are ideal for starting a class or subject based newspaper. These social feeds compile a variety of social media activity to create a real time online newspaper. Needless to say there are numerous obvious benefits of such a newspaper creation tool in the classroom.

Recaps

Finally, it’s quite easy to use Twitter for recaps. Educators can use the tool to make it a go to place for after class or lesson discussions. Used in tandem with rewards for students that participate, Twitter can be a great place to engage students, recap lessons and even encourage them to take part in mini Twitter quizzes that keep them interested in the specific area of study.

Twitter is an amazing tool and one that is extremely versatile inside and outside of an education or training setting. These tips and ideas should help you get more from it in and out of the classroom.

19 Extremely Useful Tips to Manage Twitter Effectively

JUST FOUND THIS

Ian Cleary Created: May 4, 2015 Updated: May 4, 2015

19 Extremely Useful Tips to Manage Twitter Effectively

Do you effectively manage your Twitter account or do you just tweet and, every so often, see how it’s going?Are there any improvements you could make that would make Twitter more effective for you?

Here are…

19 Extremely Useful Tips to Manage Twitter Effectively

1. Get Your Twitter Cards Set Up

When you create great content on your website, make sure you include a nice image.

When someone shares your content on Twitter, you want that image to be shared too.

The way to enable this is to add Twitter Cards to your site.

This means adding some information to your site and getting it verified with Twitter.

This is what a tweet shared with Twitter Cards looks like…

Is this more likely to get shared with the image in it??

Twitter Cards

Action: Read this article on setting up Twitter Cards! 

2. Use Buffer for Scheduling Your Tweets

Your Twitter followers are not sitting around all day long waiting on your tweets!

So…

You need to schedule some tweets.

Buffer providers a new scheduling facility that makes it easy to schedule similar tweets at different times.

For example…

You create a blog post and want to share it out multiple times to promote it.

In the image below, you can see how you can choose to share the blog post now, in 8 hours etc.

11-Buffer Scheduler

You can choose different timings to suit different social networks.

Action: Start using Buffer or a similar tool to schedule your tweets.

3. Send Targeted Direct Messages

Yes, DMs have a a bad name.

They have a bad name because of too many people sending spammy messages.

But they are effective if you send targeted, personalized Twitter messages.

When we’re promoting a webinar, we send targeted, Twitter DMs and these are the responses we normally get.

Twitter DM's

Not bad, considering the bad rep that DMs have?

If you use SocialBr0, you can segment your Twitter audience and find the most relevant people for the message you want to send.

You can then personalise the DMs with the first name of the person you are sending the tweet to.

What happened when we did this?

Lots of new people joining up to our webinar.

But…

… there’s an added advantage.

You also get a chance to chat, one to one, with some more of your Twitter followers. That can’t be a bad thing, right?

Action: Check out SocialBro’s feature for creating DM campaigns,  Use it wisely.  It doesn’t work if you are just going to spam!

4. Target New Followers

If you want to grow your followers, the best way to do this is to follow more people.

But having a million irrelevant followers is useless!

If you’re going to follow more people, be very selective about who you follow.

ManageFlitter provides a great facility for filtering relevant people so you can identify the best people to follow.

For example…

Show me people who tweet in English, who have mentioned particular keywords in their bio, who are active, have a profile picture, are in over 100 lists etc.

Now you have a really targeted list.

Action: Check out ManageFlitter, they have a free component and a paid component to their tool, and both are excellent.

5. Reach Out and Find Those Influencers

There are people in your niche who are very influential.

They typically have a large following, but…

… even more importantly, their audience listens to them.

When they tweet, their audience pays attention and shares those tweets.

You want some of that audience!

To get it, you need to work hard and build relationships with the influencers.

Twtrland is a great tool for finding those influencers.

twtrland search

Action: Read this post on Twtrland.

6. Track and Create Lists

Lists are a way of grouping people together on Twitter.

You can create lists yourself, or you can sign up to lists you are interested in that other people have created.

For example…

You are interested in sports fitness.

Maybe there are lists of influential people related to sports fitness.

You can add these lists and follow them on tools such as Hootsuite, which will let you start tracking people on these lists.

But… how do I find a list of people?

Open up someone’s profile on Twitter and click on the ‘Lists’ button.  Now, select ‘member of’ and you’ll see the lists they are a member of.

Twitter Lists

Action: Pick a really influential person in your industry and find out which lists they are in.  Build up your own list of people who are influential, who you want to target.

7. Analyze Your Follower Growth/Decline

If your tweeting strategy is working, your Twitter followers will be going up.

You’ll also have followers who are relevant to your industry.

Not too many people will unfollow you (compared to the number who follow).

Twitter provides an analytics tool for free that will give you that information.

Action:  Regularly check your Twitter follower growth/decline.

8. Track Your Engagement

Are people engaging with your tweets?

Are they retweeting?

Are they favoriting?

If you’re sending lots of tweets every day and people aren’t engaging, then stop.

If people are engaging with some types of content and not others, maybe you should do more of what’s working!

Action: Regularly check Twitter analytics to see the response to the tweets you send.

9. Analyze the Best Time to Post Your Content

When do you get the most engagement on your content?

It can be different, depending on who your target audience is, the times zones they are in, their work patterns and more.

It’s therefore important to analyze and change the timing of your tweets.

Buffer did an analysis of the best time to tweet and found that tweets sent in the afternoon tended to do better than those sent in the morning.

tweet times

Action: Analyze the best time to tweet on your own account.  Use a tool such as Tweriod orSocialBro to identify the best times to tweet.

10. Find the Best Hashtags to Use

Using the right hashtags can help you get more reach.

But you need to research to make sure you are using the most relevant and active hashtags.

Twitter Hashtags

Action:  Do hashtag analysis using Ritetag.

11. Profile Your Audience

Are you attracting the right type of people as your followers?

How are your Twitter followers categorized?

If you use a tool such as Twtrland, it will show you your audience’s interests.

If your audience is not interested in what you want them to be interested in then you have the wrong audience!

Action: Analyze your Twitter followers’ interests!

12.  Set up Filters for Your Twitter Followers

As you build up your Twitter followers, it’s going to be increasingly difficult to keep track of all tweets that are sent.

So…

… You’ll need to create some filters.

Tools such as Hootsuite allow you to set up filtered lists of tweets.

For example:

Mentions: Set up a column of tweets where your name is mentioned.

Lists: Set up a column to display the most relevant lists you have identified.

Hashtags: Set up a stream to monitor the hashtags you have identified as important.

This filtering will save you a lot of time and make sure you find the most relevant tweets.

Action: Set up your filters on whatever tool you use!

13. Set up Keyword Monitoring

There’s going to be some words or phrases that are worth tracking.

For example, what about the keywords for your product name or service?

You’ll want to set up some level of monitoring.

You can use a monitoring tool such as Brand24 or use tools such as SproutSocial or Hootsuite for monitoring.

Action: Set up your keyword monitoring.

14. Remove Fake Followers

Everyone picks up some fake or inappropriate followers so you’ll need to do a tidy up every so often.

ManageFlitter is a useful tool for identifying followers who look spammy.

They may have not profile picture, they might post spammy tweets, they might not have many followers etc.

Action: Once a month, tidy up your followers and remove any spammy ones.

15. Analyze Your Competitors

Maybe your competitors have a more successful Twitter strategy than you?

Maybe they get more engagement, more retweets etc.

Well… then it’s worth doing some analysis of them.

Twitonomy is a good tool for doing a detailed analysis of your competitors.

Action: Enter in the Twitter address of your competitor on Twitonomy and analyze what’s working or not working.

16. Use a URL Shortener

When you share links on Twitter, it’s useful to see how many people clicked on the link, see where they were from and find out other useful information.

This is why a URL shortener is useful.

It automatically shortens a web page address so you can fit more text into your tweet.

But, now, Twitter shortens links automatically.  So what’s the point of a URL shortener?

Well, the additional advantage is that it starts to track the people that are clicking on the links.

Action: Make sure to use a URL shortener.  There are some automatically used by tools such as Hootsuite, or you can use a tool such as bit.ly.

17. Use UTM Tracking for Campaigns

Imagine if you created a campaign for an online event and were running some Twitter ads.

When you look at Google Analytics, do you know which traffic was generated from organic tweets and which was generate from Twitter ads?

You can’t tell.

But if you use ‘UTM tracking’, you can.

This means that, when you are sharing out a link, you add some additional information to the link that identifies the campaign, the source of where you are sharing it and the type of link.

In Google Analytics, this can be tracked.

For example:

Campaign = Online Training April 2015

Source: Twitter

Medium: Twitter Ad

Action: Read this article on UTM tracking and it will explain it all.

18. Pin Your Latest and Most Important Content

Every time you post a new post, do you pin it to the top of your Twitter timeline?

When you ‘pin it’ it stays at the top of your Twitter stream for all your new followers to see.

Why not promote your latest posts as much as possible?

Action: Pin your latest and most important content!

19. Reshare Evergreen Content

When you create great content that doesn’t go out of date (i.e. evergreen), when should you stop sharing it?

How about never?!

Why you should share older content:

a) You have new followers who never seen the content before.

b) Most of your existing followers have never seen the content before.

c) Existing followers may have seen it but forgotten about it.

There are many valid reasons!

Action:  Work out a strategy for resharing old content.  Edgar is a good tool for this.

Summary

Actively managing your Twitter presence will lead to an improved Twitter presence.

Even if you just pick out a couple of items from the list above, this will help you get more value from Twitter.

What tips am I missing?

I’d love to hear from you

Everything You Need To Know About The Google-Twitter Partnership: Neil Patel on March 20, 2015

JUST FOUND THIS

Google and Twitter recently reached a deal that once again gave Google access to Twitter’s firehose. Columnist Neil Patel summarizes what we know so far and offers predictions and advice for search marketers.

twitter-google-logos2-1920

Google and Twitter are back together (again). In early February, the news broke thatGoogle and Twitter had reached an agreement that will provide Google full access to Twitter’s stream.

Although we don’t know all the details, we can make a few clear statements plus some assumptions about what’s ahead for the world of search and social.

What Does Google Get From The Partnership?

The partnership means that Google now has access to the stream of tweets known as the firehose. The firehose, aptly named, sprays nearly 9,000 tweets per second (as of the time of writing) into the ether of the Internet. As if Google didn’t have to index enough information!

In the old world, Google used to crawl Twitter in order to pull out relevant tweets for search results. That didn’t work very well — try to crawl a velocity of 8,766 tweets per second, and you’ll find out why. If Google did try to crawl Twitter at the appropriate rate, Twitter might very well crumple up in a heap of server meltdown.

Instead, Google now has complete access to the firehose.

Why else would Google want to cozy up with Twitter? Because Google is about all about information – and preferably timely information. Twitter gets timely.

Users aren’t satisfied with the information that is four hours old. They want information that is four seconds fresh. That’s precisely why Twitter was invented.

When Google was a nascent startup, its founders wrote down a list of “10 Things.” Topping the list is this: “Focus on the user and all else will follow.” A little further down, at numbers three and four respectively, are, “Fast is better than slow,” and “Democracy on the web works.” The list also includes several items oriented towards the power of and need for information.

While such statements may be airily dismissed as jargony corporate mission statements (at least they didn’t use the word “synergy”!), Google has done a pretty darn good job of abiding by them.

A quick glance at the Twitter-Google mashup shows us such an alignment. It’s about users. It’s fast. It’s democratic. It’s information. In sum, it’s a pretty good idea.

What’s In It For Twitter?

This is all about massive exposure on a global scale.

Twitter isn’t exactly a backwater social media site, of course. They’re big. Unfortunately, they’ve also lost their grip on a once stalwart user base.

In 2013, 46% of their users visited the site daily. In 2014, that number dropped to 36%. Out of the top five social media sites, Twitter has the smallest market share.

According to Pew, 19% of the U.S. adult population uses Twitter. That’s nice; but compared with Facebook (58%), it’s embarrassing. Anyone weighing in alongside Facebook is going to be embarrassed, our course, but it’s especially hard for Twitter. They’re the runt of the social media litter, even if by a few percentage points, having been surpassed by younger media like Instagram and Pinterest.

image00

Hence why they could use a protective partnership with a giant. Visibility in search results means marketing cachet like never before (since 2011, that is).

The more visitors that Twitter gets, the better. They’ll see higher ad revenue, more signups, and more engagement. Dick Costolo, Twitter’s CEO summed it up: “We’ve got the opportunity now to drive a lot of attention to and aggregate eyeballs.”

Ah, the eyeballs. And besides, Twitter loves virality. If something happens on Twitter, and Google feeds it into the stream of human consciousness, it could very well produce gargantuan influence for the social media site.

The History: Google And Twitter Used To Be Partners (It’s Complicated)

In 2009, Google and Twitter had their first rendezvous. Twitter was young and inexperienced back then. At three years old, it was perhaps enamored of the more mature Google.

As soon as the relationship started, Google unleashed something called Real-Time Search. Real-Time search was on its way to being awesome, complete with current Tweets and other instant information right alongside your search queries.

It died when the Twitter partnership went down in flames, circa summer 2011. The partnership fizzled out in part, due to Twitter’s growing pains. Ali Rowghani, Twitter’s 2011 COO, reportedly had a desire to keep Twitter’s content proprietary to users.

The partnership arrangement bit the dust. But that was then. 2011 was decades ago, as Internet years are counted. So, Google and Twitter are ready to light it up again. Both companies have grown, matured, and might be ready for something long-term and serious.

Real-Time Marketing Is More Important Than Ever Before

Twitter is the quintessential real-time news feed. It’s user generated, conversational, incessant, hashtagged, and global. Twitter has coordinated revolutions, facilitated uprisings, enhanced protest, and possibly made us stupid.

And now, these tweets are appearing in search results for the world’s most dominating search presence.

So, Where Are The Tweets?

Are you eagerly eyeing Google’s search results, waiting for your tweets to show up? Keep waiting. It could take a while – as much as “a few months” according to Marketing Land.

Google does not yet have a method of featuring tweets in search results. Do we even know what they’re going to do with them?

Bloomberg tells us that they “will start to be visible in Google’s search results as soon as they’re posted.” Most likely, Google will feature the results in the SERP, perhaps in a section like the Knowledge Graph.

I conjecture that it will work a lot like Knowledge Graph does currently. For example, a search that has real-time implications will have a real-time and constantly-changing graph section directly in the main search column. Alternately, Google may position the feed to the right of the main SERP results.

Twitter Followers Are Less Important

Who’s going to see the tweets in Google’s search? Anyone who searches on Google.

In other words, users don’t need to be following you on Twitter in order to see your tweets. Instead, tweets will enter the public searchable domain of Google. I’m certain that users will be able to limit the publicity of their tweets, as they’re currently able to do.

However, the partnership does mean a lowering of the follower walls that are currently in place on Twitter.

Social Search Is Bigger Than Ever

Social and search have intertwined into a squirming nexus of who’s-where-and-who’s-who. When Google and Twitter combine forces, it will be even harder to determine where one ends and the other begins.

Suffice it to say that search and social have become as tight as they have ever been. If you are in search marketing, you need to be aware of social. And if you’re in social, you also need to be aware of search marketing. These days, there’s not a whole lot separating the two.

Google+ Gets Squashed (Again)

What does this mean for Google+? Some see it as a sign of the impending collapse of Google+. Since pulling Google Authorship from search results, Google’s tottering social media platform has had nothing to fuel its growth.

Twitter’s partnership doesn’t bode well for Google+. By elevating an alternate social media stream above their own, Google is leaving Google+ users further behind.TechCrunch declares, “The prospect of real-time Twitter returning is yet another signal that Google is stepping off the gas for Google+.”

So, What Should You Do Now?

That’s pretty much everything you need to know. But what should you do?

Two things.

  1. Wait. Sometime during Q2-Q3, we’ll see how Google is going to feature the tweets. A lot can happen in boardrooms, on conference calls, and at developer desks. We don’t know, can’t know, and won’t see until Google decides to unveil it. So, let’s just hang on.
  2. Use Twitter. Whatever the case, this is clearly a step-on-the-gas moment for Twitter. If nothing else, their company just got a ton of publicity and a nice little stock uptick. Unless you’re privileged enough to be a major stockholder, this doesn’t mean much. What will be valuable, at least as far as your ongoing marketing efforts are concerned, is your activity on Twitter. By staying engaged, learning the system, and maximizing your reach, you’ll inevitably improve your likelihood of gaining traction in the site’s upcoming upswing.

Twitter Is Testing Autoplay Video On Timeline

wersm-twitter-autoplay-video

Twitter Is Testing Autoplay Video On Timeline

by • March 24, 2015 • Breaking News, Twitter • Comments Off • 694

After Facebook and Instagram, Twitter is testing autoplay for video in users’ timeline, probably paving the way for video ads in the near future.

Video will be huge on social media, this year and probably many years after that too. And Twitter wants its share of the eyeballs.

According to Advertising Age, Twitter is currently testing video advertisements that automatically play in your feed. The test applies to promoted video ads and hopes to see if users are more likely to watch videos if they play without a tap.

Twitter told Advertising Age that it was running the test for some iPhone and iPad users in the US. Of course, a test means that it might never make its way onto everyone’s timeline. But our bet is that everyone obviously expects the test to have positive results since an autoplaying video among the “noise” of a Twitter timeline is bound to catch our attention, right?

Of course this test also comes in days after Twitter announced the acquisition of Periscope, and app that specialises in bringing live video to your followers, much like Meerkat.

If you like our stories, there is an easy way to stay updated: