10 WAYS TO GENERATE LEADS USING SOCIAL MEDIA

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social-media-leads

Have you ever considered using social media as a way of getting more leads? If you’re already using social media for your business, either to get more engagement, more traffic to your website or to raise awareness of your brand, why not also make an extra effort to also get more leads out of it?

An infographic by Wishpond (at end of post) shows us just how useful social media can be when it comes to generating leads: for example, 77% of “B2C marketers say they have acquired a customer through Facebook”, “34% of marketers have generated leads using Twitter and 20% have closed deals” and “LinkedIn is 277% more effective at generating leads than Facebook and Twitter”, with 77% of B2B marketers saying that they have acquired a customer through LinkedIn.

Social media also leads to more “indirect” leads, as it helps you get more traffic that you can try to convert once they get to your website, and studies have shown that most buyers (77%) are “more likely to buy from a company whose CEO uses social media.”

Generating leads using social media doesn’t happen instantly, like all other social media results. It takes a bit of effort, and the bigger and better your social media profiles are, the better the chances that you will generate more leads.

1. Use social media to share valuable and useful content.

If you have a blog you can share your content on social media – the more valuable and useful this content is for your audience, the better your chances at getting more leads. It’s also important to share other people’s content, and not just yours, but make sure it is content that your audience will truly value and appreciate. By sharing your own useful articles and resources, you will establish yourself as a knowledgeable person, and ultimately one that people will want to hire for their insight. When writing articles, try to think of the type of content that your target audience will truly value and want to read more about.

2. Always be nice on social media and engage with your audience.

By constantly engaging with your audience and always being polite and nice (even when they don’t really deserve it!) you will create a great first impression to all potential leads. But, perhaps even more importantly, this way you will start building long-lasting relationships with your fans and followers that can later lead to more leads and conversions.

3. Add links to your website/s on your social media accounts.

This is a very important aspect if you want more social media leads. Simply write your website address in your profile descriptions or in the designated spaces so that interested people can easily access your website and lead to more conversions.

4. Don’t just wait for the leads to come to you – look for them yourself.

Occasionally, people will use social media to look for a specific business they need. This is especially the case with B2B, where a particular business requires some services and asks around on social media to find the best candidate for the job. Try to check related groups and communities regularly and make keyword searches to find anyone that could be interested in your services, and approach them.

5. Calls to action.

Don’t be afraid to sometimes be a little salesy on social media. Among your regular updates and engagement with other social media users, you can sometimes post updates where you advertise your services or products and their benefits, and encourage people to go to your website to see what you offer. Don’t go overboard however so as to not alienate your followers and so that they think that you are only using social media to sell, as this will have the opposite of the desired effect.

6. Advertising on social media.

Advertising on social media can help you find lots of quality leads. On Facebook, you can use the Promoted Posts feature to advertise your most valuable posts and drive more targeted traffic back to your website which can lead to more conversions. You can also use regular advertising, which usually helps raise traffic, and try to target your ads as much as possible. If you have any special offers running, advertise them on social media to reach your target audience. It’s always preferable to try to link back to landing pages in order to increase your conversion rate.

7. Be helpful.

The more influential and respected you become on social media, the more questions and inquiries you will get. Make sure to take the time to respond to these questions, and also let them know that if they need any more help with anything else, they should contact you for your help. By being helpful this way, you increase your chances of getting quality leads in the future – some of the people you’ve helped may come back to you when they need your help and this time even employ your services or buy your product. It will also help you become more influential on social media, and create a better name for yourself, one that people respect and go to whenever they need the help. It’s important to understand that it is not by any means about short-term gratification – it requires a lot of work, time invested, and patience to get the results you want.

8. Add a contact form to your Facebook Page.

This is easy to do and can lead to great results. Simply get one of the contact form apps for Facebook and install to your Page – try Contact Form and install it in seconds:

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9. Hold a Google Hangout.Untitled6-1

With Google+’s Hangout feature, you can easily set up a webinar that can help you not only get more traffic, but also more quality leads. For example, you can set up a Hangout where you hold a webinar where you teach the viewers something useful that relates to your business, or even present one of your products or services. Your viewers will feel like they are getting something useful out of the Hangout and there will be more chances that they will go to your website and buy something from you! When you set up your Hangout, make sure to advertise across your social media profiles and consider sending an email to your list to help spread the word and get more viewers.

10. LinkedIn.

LinkedIn can be an amazing source of quality leads if used properly. Start by making sure your profile is complete with all the relevant information about your company, links to your websites, images and work history. Then find people you know and have worked with in the past to get Recommendations from them – this way you will be more influential on LinkedIn and your profile will look much better. Once your profile is all set up, start to engage with other users and build relationships with them before approaching them directly. Then start joining different relevant groups or even consider start one yourself. Make sure you engage with people in groups and try to look for question and enquiries that you can help with. There’s much more that you can do to get leads from LinkedIn, so much so that it requires it’s own article – so make sure to keep checking Socialable for a post on this in the very near future.

Are you using social media to generate leads? Have you been successful so far? And if so, what techniques do you use? Please leave your comments below!

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The post 10 ways to generate leads using social media appeared first on Socialable.

14 Great Tools to Create Engaging Infographics and Images for your Social Media Posts

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5 Ways to Maintain Brand Cohesion on Social Media :By Kimberlee Morrison on Jun. 5, 2015

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By Kimberlee Morrison on Jun. 5, 2015

Running a successful social media campaign can be difficult, especially when your brand wants to run the same campaign across multiple networks. An infographic fromMarketingInColor outlines the steps your brand needs to take to remain cohesive.

  1. Get your brand identity straight. Consistent use of the same visual messages makes your brand instantly recognizable. Just being recognizable can give your brand a big boost.
  2. Create a consistent voice for your brand. Twitter is one of the most important platforms when it comes to brand voice, as the short messages can make everything you say impactful, even retweets and @mentions.
  3. Be mindful of timeliness and seasonality. Everything, from images and text to videos and links should be carefully considered. Posting certain content at certain times during the day can have large impacts, as can seasonal changes in attitude on social media.
  4. Create content sharable. Reaching beyond your core audience is important to growing your social following. Shareable content also encourages your most engaged fans to become brand advocates, giving you even more growth.
  5. Maintain a consistent tone across networks. Obviously you should make tweaks to suit different networks and demographics, but you should be on message and consistent.

Readers: How do you keep your social media presence consistent across different platforms?

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16 Ways to Use Social Media to Promote Your Event: By Kimberly Reynolds

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Does your business conduct events?

Are you wondering how to use social media to promote those events?

Social media is a powerful tool to gain exposure, whether you’re hosting a physical conference or an online event.

In this article, I’ll show you 16 creative ways to increase awareness, engagement and sales for your event.

16 ways to promote an event

Discover 16 ways to promote an event.

#1: Use Facebook Ads to Remarket To Prospects

Facebook custom audiences allow you to show ads to people who have already visited your website. This is called remarketing (also known as retargeting). Advertisers can show event ads to Facebook users who left your website before purchasing a ticket.

Remarketing can be a very effective strategy because people rarely buy the first time they hear of an event or see an offer. This is especially true for big ticket items like conferences and conventions.

SMMW15 facebook ad

If your event features well known experts, include their likeness on your advertising assets.

Pro Tip: When you advertise to prior website visitors, be sure to EXCLUDE Facebook users who have already purchased a ticket. This can easily be accomplished by creating a custom audience from the same page you used to track conversions, i.e. your “Thank You” page.

SMMW15 facebook ad set

Facebook allows you to include and exclude multiple audiences for each ad set.

#2: Create a Highlight Reel From Prior Events

Video provides a unique opportunity to convey the energy and excitement of a live event. Great visuals and catchy audio are a potent combination that drives registration. It also creates engagement opportunities as the video is shared with friends.

Create a video that conveys the excitement and fun of your event.

Things to keep in mind when creating a video:

  • Remember your intended audience. Your video should convey the value of your event to prospective attendees. Make the benefits of attending crystal clear.
  • Host on both YouTube and Vimeo. Each platform has different strengths, so take advantage of both. YouTube is the #2 search engine in the world and the most used video platform on the Internet. Vimeo, though smaller, offers more control over your brand and no distracting banner advertisements.
  • Leverage it everywhere. Video can be shared almost everywhere: your website and/or event landing page, in your newsletter, in articles, with affiliates and on social media, including 15-second clips on Instagram. Click here to see how we used video on our Facebook event page.
  • Facebook loves video. Uploading native video maximizes your exposure in the newsfeed. In fact, Social Bakers reported that “Facebook videos achieved a 10 times higher viral reach than YouTube links did.” You can also set your video as “Featured” for maximum visibility on your Facebook page.
SMMW15 facebook featured video with link

Remember to include a registration link in the description of your video, preferably near the top.

#3: Harness the Power of Visual Testimonials

Do you have great comments in the exit surveys from previous events? Maybe you’ve interviewed attendees or speakers and captured statements of excitement about specific sessions, speakers or your event in general. Don’t let these nuggets go to waste!

smmw15 facebook branded promo image

Create a template with branded images and a consistent color palette to help unify your marketing efforts and make it easy to share testimonial quotes.

Create simple graphic images with these quotes and comments. Share these visuals in your email marketing campaign, social platforms, blog posts and email signatures.

Be sure to give attribution to the commenter. People love to see their comments used and they often share this type of graphic. Also, having these third party statements lends credibility because they provide positive word of mouth about your speakers, sessions and event.

Bonus: Create a testimonial video. Video is an extremely effective medium to showcase the passion and enthusiasm your event inspires. A well-done testimonial video builds trust by allowing viewers to see and hear words of praise, rather than simply read them.

Testimonials from presenters are especially effective because they are generally considered trustworthy and credible sources of knowledge.

#4: Empower Affiliates, Fans and Attendees With Shareable Assets

Make it easy to share your event. Provide a web page with branded downloadable resources that fit any platform.

For attendees: Capitalize on their excitement! Provide a button to immediately share a tweet or post when they land on your “Thank You” page after registering.

Tip–ClickToTweet makes it super easy to create a simple, pre-crafted tweet.

For affiliates/fans: Make it easy for them to share your event by providing a variety of downloadable content: audio, video, an article, graphics, updates (Twitter/Facebook/LinkedIn/Google+), email/blog post, and blurbs/newsletter updates.

Provide options to accommodate different posting styles as well as the image requirements of the various social networks. For example, rectangular images work best on Twitter, while square images look best on Instagram.

SMMW15 facebook sharable media

Rich media assets like audio clips and short videos ensure there is something for everyone to share.

#5: Use Photos of Attendees in Social Updates

If you have a repeat event, leverage those fun photos you took at the previous events! Even better, share user-generated content on your social accounts.

Take a flattering, fun picture of some of your attendees and create a status update. Identify the people in the picture and be sure to tag them if you can. This gives the person an opportunity to comment and talk about how much learned or what a great time they had and how much they are they are looking forward to attending again.

SMMW15 facebook photo booth image

Have a photo booth at your event to capture fun photos of attendees to use in marketing future events.

SMMW15 facebook photo booth ad image

Photos of attendees look great in posts and they also make for creative ads!

#6: Create One Unified Hashtag For Use Across All Social Channels

This tip may seem like a no-brainer, but you would be surprised how many events skip this one, vital step. Create, use and market your event-specific hashtag. You should be using this hashtag well in advance of your event dates and it should be included on EVERYTHING. Every digital image you create, every piece of collateral, your email signature…anywhere you can think of – share it!

SMMW15 attendee image

These super attendees remembered their hashtags–don’t forget to add yours!

By using an event specific hashtag, you’ll make it really easy for people to find not only what you are sharing, but what other people are saying, too!

This is also a great way to create and participate in an engaging conversation with attendees and interested parties.

Not sure about hashtag best practices? Check out this article to learn more.

#7: Mention Your Event and Hashtag in All Your Bios

Now that you’ve created your hashtag, don’t forget to add it to the bio (about) section of each of your social accounts! Utilizing the bio section is an often-underused tactic but has the potential for big gains. Once you have a link to your event, update your bio section, people have a very simple way to find out more – they just need to click the link!

Not only does this create an easy way for people to see the event, it also ties that event directly to YOU. Ultimately, people connect to people and this is one way to give authenticity and transparency to you personally – not just the event.

social media examiner bio

Bitly links in your bio are a great way to track the effectiveness of your event marketing on Instagram (shown here) and other social media sites.

#8: Share Pictures of Speakers With Quote Overlays

It’s almost impossible to over-emphasize the importance of using visuals in your marketing. Donna Moritz, Socially Sorted, explains, “In this fast- paced, noisy online world, visual content is the best way to not only capture the attention of fans, but to have them take action on your content.”

While a headshot of a speaker might excite some people, it’s important to share something worthwhile from that speaker as well. Take one powerful statement from each of your speakers and add that to a graphic containing a headshot of the speaker. This gives people something to tie to that speaker, a glimpse into their personality or their presentation.

This also provides another opportunity to give your speakers additional exposure. (And for them to share with their own audiences, providing exposure to your event).

smmw15 speaker image

Make sure the images are compelling and enticing enough to share.

#9: Create a Group Post Featuring Event Speakers

Odds are, you selected your event speakers because they are thought leaders in their fields. What better way to highlight the caliber of talent at your event than an expert roundup blog post?

Asking your presenters to contribute to this type of post has several benefits:

  • Your speakers will feel appreciated when they are afforded an opportunity to display their expertise to your audience.
  • Prospective attendees get a preview of the excellent content shared at your event.
  • Your readers glean the expertise from multiple experts in one post.
  • This type of post is often one of the most shared, providing you valuable, lasting evergreen content.

Some ideas for round up posts are marketing tips, favorite tools, blogging tips, marketing predictions. You can also do niche roundup posts such as Facebook advertising tips, Twitter tools, etc.

smmw15 speaker blog article image

A blog post featuring your event speakers doesn’t need to “sell” the event to be an effective marketing tool.

Over the years, we have published several posts featuring expertise from our presenters for Social Media Marketing World:

#10: Share Behind-the-Scenes Visual Content

A LOT of work goes into pulling off a fantastic event. Give a glimpse into this exciting and sometimes chaotic experience by sharing images and videos of the preparations going on.

Share your stories of how you’re pulling everything together and don’t forget– mistakes and challenges happen. Be authentic and share the challenges you face and what steps you took to resolve them. It humanizes your brand and makes you more relatable.

Posting behind the scenes photos and videos is also a great way to to generate buzz and boost engagement. It builds an emotional connection by fostering a sense of being an insider to the event, a “glimpse behind the curtain”.

smmw15 catering tasting image

Share important steps in the planning process–like this tasting at the caterer–to build excitement about your upcoming event.

Content ideas:

  • Venue and surrounding area
  • Route to important local sites/attractions
  • Closest place to get a good coffee
  • Event signage and goodie bags
  • Fun things to do in the area
  • Bloopers
smmw15 planning logistics

Convey the scope and attention to detail of your event at a glance with behind-the-scenes visuals like this photo of the staffing schedule.

#11: Create a Facebook Event Page

Most people log in to Facebook at least once a day. Make it easy for them to keep up with event news by creating an event page listing. Your event page is also a great place to encourage pre-event networking. The convenience of an event page also encourages sharing by attendees.

To help make your event a success, Facebook has added new tools such as targeted newsfeed ads and event insights to measure the effectiveness of your efforts.

As the big day approaches, don’t forget to send out reminders to encourage people to RSVP on your event page.

smmw15 facebook event page

Check your Facebook event page regularly to answer questions, share tips and delete spam.

#12: Welcome new Instagram Followers With a Video Invite To Your Event

Instagram has made it very easy to offer a warm welcome: direct messages with video. You have 15 seconds to say thank you to your new followers and invite them to your event. This is especially effective if the person making the video will also be at the event to greet attendees. Who doesn’t like to see a familiar face when in unfamiliar surroundings?

You don’t need fancy equipment to make a quick video–just a smart phone!

#13: Mention the Event in Your Podcast

Whether you have your own podcast or you’re a guest, seize the opportunity to discuss your upcoming event. Be sure to talk about your value proposition-–not just who the speakers are, but what your attendees can gain by attending.

Remember, you are asking people to invest time and resources to attend; highlighting important take-aways (don’t forget to talk about the fun stuff, too!) is a great way to pique interest and get more registrations.

sme podcast episode library

Daily podcasts like The Social Media Examiner Show offer multiple opportunities to mention your event each week.

Erik Fisher, Community Manager for Social Media Examiner and Podcaster atBeyondTheToDoList.com, suggests, “Make sure to mention the event consistently across multiple episodes, mention it multiple times per episode without being too ‘salesy’ and use a clear call to action for your listeners.”

Other tips:

  • Mention the event as a “sponsor” of the podcast.
  • Interview presenters and mention that they will be at the event.
  • Make it part of the conversation.
  • Use an easy to remember URL when you mention the event.

#14: Create Special Graphics in a Variety of Sizes For Your Speakers

Make it fun and simple for your speakers to promote their presentation at your event. Be sure to use a great photo of the speaker and keep the image consistent with the branding for your event.

Since different social media platforms use various sized images depending on the type of post, take the time to create graphics in a multitude of sizes. This makes it convenient for your speakers to optimize the images on whatever social network they use.

Encourage your speakers to share, share, share the graphics on their social platforms, blogs, email signatures and more.

smmw15 learn more graphic

Square graphics work well on Instagram, Facebook and Google Plus.

smmw15 rectangular promo graphic

Rectangular graphics look awesome in tweets and they can also be used as Facebook Open Graphic images.

#15: Leverage Facebook’s Call-To-Action To Drive Traffic To Your Registration Page

You’ve already (hopefully) updated your cover photo to showcase your event, so why not take it a step further by adding a Call-To-Action (CTA) Button?

Facebook recently rolled out its new CTA button for pages, said to “bring a business’s most important objective to the forefront of its Facebook presence.” What could be more important than generating event revenue for your business?

smmw15 facebook call to action

Different call to action options provide a variety of choices to draw attention to your particular event.

smmw15 facebook call to action button url destinations

You can also specify different destination urls for desktop versus mobile traffic.

#16: Add Your Event to Your Email Signature

Have you considered how many emails you send and receive on any given day? Each one of those is an opportunity to spread awareness for you event. Simply add a hyperlink and/or graphic to your signature line.

email signature with smmw15 promo

An eye-catching graphic in your email signature is a non-invasive way to spread awareness.

These are just some of the tactics we have implemented to promote Social Media Marketing World. It’s important to try a variety of tactics and see what resonates with your audience. If something works, remember to document it in your marketing plan to use again.

How about you? Have you tried any of these tactics? Have you seen any other creative ways to promote an event? Please share your thoughts in the comments below.

15 Types of Facebook Apps to Enhance Your Facebook Page: By Andrea Vahl

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15 Types of Facebook Apps to Enhance Your Facebook Page

social media toolsWant to do more with your Facebook page?

Have you considered using Facebook apps?

Facebook apps let you customize your Facebook page in many ways.

In this article I’ll share 15 ways Facebook apps can enhance and customize your Facebook page.

15 types of facebook apps

Discover 15 types of Facebook Apps to enhance your Facebook Page.


Note: Many of the apps listed here have some free options and some paid options, so be aware of the pricing structure of each app. Additionally, some apps do multiple things, so you may see them repeated several times throughout this article.

#1: Custom Tab Apps

The first type of app you should consider is a custom tab, because you can use them to create so many different things. For example, you could include an image, a restaurant menu, a video, and an opt-in form on a single custom tab to basically install a mini-website on Facebook.

#2: Email Capture Form or Contact Form Apps

The lines between email capture forms and custom tabs are a bit blurred. You can typically create any email capture form with a custom tab, but these app providers can make the form creation a bit more seamless.

mailchimp facebook form

Use MailChimp’s Facebook app to allow you to add email subscribers right from Facebook.

#3: Quiz and Poll Apps

Polls can be very engaging. They can also help you gain valuable knowledge about your customers. Use these tools to better integrate your quiz or poll with your Facebook page.

#4: Blog or RSS Feed Apps

Again, while many of the custom tab apps can bring in an RSS feed of your blog posts, these apps focus specifically on that feature:

networked blogs facebook tab

Use Networked Blogs to bring your posts into a tab automatically.

#5: Automatic or Scheduled Posting Apps

These tools aren’t necessarily for automatic posting and scheduling solely to Facebook—they can also help with posting to several places at once.

#6: Social Media Integration Apps

Pinterest

If you’ve got a thriving pin strategy going, it makes sense to share those pins and boards with your Facebook audience. Here are some different possibilities to help you.

woobox pinterest facebook tab

With Woobox, you can easily import your Pinterest boards onto a tab.

Instagram

Would you like to put your Instagram photos on a tab on your Facebook page? Use one of these apps:

inconosquare instagram facebook tab

Use Iconosquare to put your Instagram photos on a tab.

Twitter

Depending on what you want to do, you can integrate Facebook and Twitter in a few ways. You can use Facebook’s own Twitter app at https://www.facebook.com/twitter/ to tweet out every post. This can be a nice way to bring your Twitter followers to your page, but make sure you’re monitoring Twitter and adding other content as well.

linking facebook and twitter

Use Facebook’s tool to link or unlink your Facebook page to Twitter.

If you want to be more selective about what you post to both sites, use one of the scheduling tools mentioned earlier, many of which work with multiple social sites.

If you’d like to add a tab of your tweets, here are some solutions:

woobox twitter tab

Use the Woobox app to add your tweets to a tab.

YouTube

Facebook’s own Video tab is gaining functionality with Featured Videos and Playlists. But if you have a YouTube channel with a lot of videos, you can use the YouTube Tab app.

youtube facebook tab

Embed your YouTube channel on your page.

Woobox also has a solution for adding a YouTube channel to a Facebook page.

Podcasts

It can be tricky to import a podcast to a page, depending on how you deliver your broadcast. At Social Media Examiner, we use a custom tab to showcase the variety of ways people can listen to our podcast.

sme podcast facebook tab

Use a custom tab to showcase a podcast with several ways to listen.

Alternatively, if you use the Libsyn service, you can easily add a tab with your episodes using the Libsyn Podcast app.

libsyn podcast facebook tab

If you use Libsyn, you can easily import your podcast to your page.


#7: Ecommerce or Page Storefront Apps

Once again, there are a lot of ways to integrate a storefront with your page. Typically I would recommend you spend most of your energy developing your own website as an ecommerce hub. But if you’re using a site that easily integrates with your page, you may want to feature your products on Facebook as well.

Many of these apps integrate with your website, so you can use them to build your ecommerce site, and then easily add it to your Facebook page.

easysocialshop facebook tab

EasySocialShop works with a variety of products you might already be using such as Ebay, Etsy or Shopify.

#8: Contest Apps

Contests are a great way to increase engagement, get leads for your business (if you use email opt-in campaigns) and have a little fun. There are a lot of different contest and sweepstakes service providers out there. The good news is that if an app is using Facebook integration, you can be sure it’s complying with Facebook’s contest terms.

There are even a couple of different apps that help you run a timeline contest, but you want to make sure you know the rules before you get started.

#9: Live Video Apps

Video is a great way to let people get to know you. One of my favorite video apps on Facebook is 22Social, which lets you integrate a Google Hangout on Air into your Facebook page and saves it to your YouTube channel. People can comment on your Facebook tab as well as the Google hangout, which allows them to participate wherever they like.

Facebook Marketing for Dummies used this tool for a book launch and had great success with hundreds of people tuning in live.

22social hao on facebook tab

Use 22Social to host a Google Hangout on Air that is streamed to Facebook.

Another great tool for live streaming video on Facebook is LiveStream. As a bonus, it also streams on websites.

livestream facebook tab

Use Livestream on Facebook or on websites.

#10: Review Apps

The best review app is the one that’s integrated into Facebook, because the star rating shows up prominently on the timeline. To enable the Review app, all you need to do is change your page category to a Local Business, and then add an address to your About section.

facebook review app

Facebook’s own Review app allows you to comment or like the reviews.

A word of caution: Once a review has been submitted, it’s live. You can comment on the review as your page and reviewers can edit their review later if somehow they’re persuaded to change their mind, but you cannot delete it.

You can remove the entire Review app by changing your category to something other than Local Business. But hopefully your first inclination is to work on resolving a complaint.

facebook review example

A reviewer can edit his or her review.

If you want to create your own tab for testimonials, Tabsite has a Social Review app.

#11: Coupon Apps

There are lots of different ways to do coupons on Facebook, including usingFacebook Offers, sending people to an opt-in to receive the coupon or using a custom tab. But these Facebook apps (some of which have options to increase engagement) offer easy-to-use solutions:

#12: Appointment Scheduling Apps

If you want someone to be able to easily schedule an appointment with you, consider one of these apps. Each works both as a standalone appointment-setter, but can be easily pulled into a Facebook tab.

vcita facebook appointment tab

vCita brings in your appointment scheduler to a tab.

You can also use tools like Custom Tabs to bring your appointment scheduler tool into Facebook.

#13: Statistics and Measurement Apps

Most of the Facebook measurement tools aren’t Facebook apps themselves; theyaccess your stats and can analyze them in different ways. You can do a lot with Facebook Insights, but sometimes you want to see the data differently or track multiple platforms at once. These tools can help.

quintly facebook metrics display

Quintly compares your stats against competitors’.

#14: Customer Service Apps

Typically people use social sites as a way to contact companies and get customer service. If you want to track those interactions more specifically, you can use an app like Get Satisfaction to help you.

get satisfaction facebook tab

Use the Get Satisfaction app to allow people to submit a request for service.

#15: Jobs Listing Apps

If you have multiple job openings and want to feature them on your Facebook page, there are a few apps that can help you get the word out.

jobvite facebook tab

Tools like Jobvite can make recruiting easier.

Facebook Apps Basics
There are three apps that show up with an “app cover image” you can customize on the left sidebar.

facebook apps in left column

Apps can enhance a Facebook page, but are less visible than they used to be.

All of the apps installed on your page are visible under the More menu just under your cover image.

facebook apps under more menu

Use the More menu to see a list of your apps.

You can manage and remove installed apps from your page dashboard by going to Settings at the top of your page and then selecting Apps.

editing installed facebook apps

Edit tab cover images or remove apps with the x.

Remember that most people connect with your page through the news feed. If you want more visibility for your app, try sharing a direct link to the app in an update on your page.

That said, if someone is viewing your page on a mobile device, they can’t see your tabs. Even if you link to a tab and post that link in an update, mobile users won’t be able to see it if the app isn’t mobile-compatible. If you use custom apps, make sure they’re visible on mobile devices.

Conclusion

One of the big questions people ask is, “Are Facebook apps dead?” While their visibility has decreased, I still believe you can add value to your page and your community with apps. If you can entice someone to learn more about you and your services, opt into your email newsletter or connect with your other social sites without much effort, why not?

facebook app link

To find the direct link to the app, navigate to the app and then copythe URL.

Just remember, apps come and go frequently, so make sure the app that interests you is active and being updated regularly to comply with Facebook’s changes.

How about you? Do you use Facebook apps? What are your favorites? Did you see any surprising apps that you didn’t know about in this list? Share your thoughts with us in the comments below.

How 3 Ordinary Americans Are Getting Paid for Their Social Media Posts

Social Media Scoop

Social media sites like Facebook and Twitter are profiting off your posts. Last quarter, Facebook reported ad revenue of $3.6 billion, and that’s 53 percent more than just one year ago. A new social media upstart called Tsu is trying to do just that. Tsu gives 90 percent of its revenue back to its users.

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