5 Tips for Creating Powerful Brand Advocates: By Kimberlee Morrison on Mar. 5, 2015

JUST FOUND THIS

Brand advocates are a reliable way to expand your reach on social media. All the company has to do is provide positive experiences for repeat customers. An infographic from BlueNose, a provider of customer retention software, offers five  tips on creating stronger advocacy in the B2B and SaaS markets.

The tips include:

  1. Managing customer success. 83 percent of satisfied customers are willing to become advocates. When user acquisition is seven-times more expensive than retention, it’s important to focus on the customers you already have first.
  2. Leverage the power of word-of-mouth. 9 out of 10 customers trust recommendations from friends, and the word of advocates can increase brand influence and trust by 90 percent.
  3. Using a customer rewards program. Rewards can provide added incentive for making referral — and 84 percent of B2B decision makers start their buying process with a referral.
  4. Encourage social sharing. Brand Advocates are three-times more likely to share brand information with someone they don’t know, and their dedication to spreading a social message can generate a lot of leads.
  5. Turn employees into brand advocates. 67 percent of customers trust content created by a technical expert at the company, and employee attitudes can affect customer satisfaction by up to 80 percent.
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