EVIAN’S REAL-TIME, REAL-WORLD APPROACH TO SOCIAL MEDIA (VIDEO)

You have to love this Twitter campaign from Evian – and the stats it generated, including:

• An 11X increase in Twitter followers compared to the same month last year

• 3.5X more daily mentions for the brand during the promotional period

• 2.8 million impressions and 75,000 engagements via Twitter

This is a brand with a history of creating very powerful real-world/digital experiences – representing the vanguard of what I view as one of the most important trends in social media. Social is not an end unto itself – it is a means that, when combined with physical world experiences – is far more than the sum of its parts.

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