You have to love this Twitter campaign from Evian – and the stats it generated, including:
• An 11X increase in Twitter followers compared to the same month last year
• 3.5X more daily mentions for the brand during the promotional period
• 2.8 million impressions and 75,000 engagements via Twitter
This is a brand with a history of creating very powerful real-world/digital experiences – representing the vanguard of what I view as one of the most important trends in social media. Social is not an end unto itself – it is a means that, when combined with physical world experiences – is far more than the sum of its parts.