COKE ‘FAIR PLAY’ MACHINE (VIDEO) #ShareTheDerby

The latest in Coca-Cola’s Happiness Campaign? Two vending machines on opposite sides of a sports stadium, where you can’t get a Coke for yourself, but you could give one a fan of the opposing team.

The result: All the Cokes were dispensed within an hour.

Now that’s social for the real world. One that spreads a little happiness instead of competition.

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