Social Media Marketing Strategies for 2015- Social Media Marketing Strategies for 2015, By: Jim Tobin

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We created Ignite Social Media in 2007 and so much has changed in the intervening eight years.

  • The rise of Facebook brand pages and the fall of organic reach;
  • Brands chasing likes and followers, encouraged in part by the social networks themselves;
  • Twitter gradually introducing an algorithm to its feed;
  • The great promise of social ads (excellent targeting) failing mightily;
  • The introduction of new networks, from Instagram to Snapchat, with rapidly changing audience demographics;
  • The rise of the mobile phone, becoming the #1 device for accessing social media.

Given that, how should brands build best-in-class social media marketing strategies for 2015? I’ve given this presentation around the country in the last few months, so I’ve created a version that you can flip through and read for yourself.

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